Your website is the most important component of your company’s marketing plan. It’s the central hub for your messaging and content marketing efforts. All other marketing materials should support and drive traffic to your website. As website design and development technology has progressed over the years, you now have more digital marketing tools than ever before.
Social media, blogs and mobile allow businesses and nonprofits to easily target and convert users by driving them to a well-designed website with a positive user experience or UX.
We work with you to develop a user experience which delivers value to your audience. Value means repeat visits and referrals via social media and other channels. Using our years of experience and research, Wood Street’s web design and development solutions are customized to help you achieve your digital marketing goals.
UI/UX and Web Design
Our in-house, award-winning web and graphic designers recognize the fact that usability, functionality, and visualization are the three important factors of an application interface or website. We work with you to ensure that your digital marketing goals are realized with the designs we create.
Our process, which we’ve constantly developed and streamlined over the years, focuses on getting to know you, your company, and most importantly, your target audience. We develop design concepts that will meet and exceed your expectations and your marketing goals.
HTML and Cascading Style Sheets (CSS) are the foundation of all our web design projects. It’s of utmost importance that every site we develop be well organized, using the latest HTML and CSS standards. The W3C standards we use ensure a good user experience, as well as lay the groundwork for optimal search engine exposure.
We offer the following services under our HTML/CSS development:
- W3C compliant HTML/CSS
- Semantic Coding for SEO
Blog Design and RSS Integration
Two resources for expanding quality content throughout your website are Blogs and RSS Feeds.
A Blog is a type of website or addition to a website that allows you to display and manage your content with regular entries written by your company and monitor comments posted by users. Blogs have increased in popularity over the years because they allow users to easily update content and apply that content to opt-in emails or social media campaigns.
They’re a great source for keyword rich terms and can have a positive impact on your website’s search engine optimization or SEO. Blogs via content marketing have become an invaluable part of any digital marketing strategy.
RSS feeds, which stands for Really Simple Syndication, are used to pull in content and articles from other sites to be displayed as a resource for your website audience. This is a good way to add valuable content to your site without having to allocate resources to write it. These feeds can also be developed to send your web articles or content to other websites, which allows for enhanced SEO optimization.
We work with the follow open source Blogs and RSS Feeds:
- Drupal RSS modules
- Custom RSS and XML solutions
Drupal RSS modules
Custom RSS and XML solutions
Another service we offer our clients is website maintenance. Through this service, we’re able to provide you with recommendations to reach your marketing goals, make simple text updates as well as add additional pages of content to help in your SEO efforts. We provide this service to all new and existing clients even if we didn’t develop your website.